When I first went to work for Pacific Bell in 1990, my group was part of the marketing department and I heard the word collateral used in a way I had never heard before. I always thought of it as something you make available in case a loan defaults. Then, with the Gulf Wars, you heard a lot about collateral damage in reference to unintentional damage. So, what were they talking about in our department meetings?
They were talking about flyers and promotional material – business collateral, marketing collateral, etc.
Well, today I spent most of the day working on marketing collateral for the studio. This is time consuming stuff you have no idea if it is going to pay off, but you do it because if you don’t do it, people won’t know about your business.
That said, I managed to also order some products for the Art in the Yard Sale that will take place on July 20th.
Before I knew it, it was time to head to the temple. Our shift was down a few people so there were some last minute changes, but in the end, everything turned out fine.
